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How to Advertise or Market Your ICO

A few tips to get the most out of your ICO

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After you have finished incorporating the technical side of blockchain technology to your project and have your business idea set, the next stage is to advertise and market your ICO. Frankly it’s the best way to get the attention of potential early adopters to your project. Here are some marketing strategies that your ICO can consider:

  • Community building
  • Meeting and greeting potential investors
  • Introducing members of the team to your investors

Mostly investors shy away from projects that have an anonymous team, or that seem to have a weak team. By introducing your potential investors to the team, you gain their confidence. Now, let’s check out some tips for marketing your ICO.

Search Engine Optimization (SEO)

Blockchain and cryptocurrency is still new and as a result you will have to optimize your website for search engines if you want to stand out and be noticed by the community. Make sure you can get a high ranking either on Google, Yahoo or Bing to legitimize your brand. In case you find spoofed websites that are infringing on your brand you can easily report them.

Come up With a White Paper

The white paper is the backbone of your business idea. It is a detailed technical document that investors will go through to determine whether your idea is worth investing in. Make sure you lay out details about the technology you want to use for your business and be sure to convince investors of the agenda of the project.

Come up With an Explainer Video

Creating a short explainer video is a great way of explaining a bunch of ideas to an investor in a short space of time. You can use the video to explain why an ICO is best-suited to your project. You can also explain the solution that your project brings to the table, and give investors a hint of what to expect as early adopters of your project.

Advertising and Relevant Publication

The whole idea here is to build awareness and bring relevant attention to your brand with adverts and articles. The best way to do it is to pay for banner ads on forums and blogs that have your potential investors’ attention. Such forums include

In addition, you can also use email marketing to build a community for participating and engaging enthusiasts of your project. This can be an ongoing effort and you can do this on different social media platforms.

Social Media

Social media is a powerful tool for marketing your ICO. Advertise on Facebook, Twitter and other social media, and the results will be exceptional.

Press Releases

A press release is one of the best ways to publicize your ICO, but make sure it is well-written. This is one of the most cost-effective ways to have people get to know about your ICO.

Editorial credit: Shutterstock.com

Did you find any of these marketing and advertising tips for your ICO helpful? Let us know if you have tried out any of the strategies!

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