Since, Google is banned in China, Baidu is the Internet search engine people use most regularly. The company is now offering a blockchain platform, Totem, where stock photographers can share their images without worrying about copyright infringement. The pictures will be time-stamped using distributed ledger technology to keep a permanent record of user ownership.
Totem uses “Baidu’s leading artificial intelligence recognition technology” to allow users to trace, recreate, alter and keep the copyrights in check. Potential buyers can use it easily to find pictures of their choice by searching the entire platform. The website also displays the photographers that have joined the new model. Photographers, designers, calligraphers, painters and other artists can join Baidu’s new service. However, people are required to use their real-names when registering on Totem.
Baidu adopted blockchain technology back in 2017 – the company joined the blockchain group Hyperledger in October 2017. The initiative focuses on encouraging developments in “cross-industry blockchain technologies”. Its members include Airbus, American Express, Cisco, Fujitsu, Hitachi, IBM, Intel, J.P. Morgan, Deloitte, Smart Dubai, among others. In Jan. 2018, Baidu launched a blockchain-as-a-service (BaaS) platform, followed by “Leci Gou”, a platform that offered puppies and bore similarities to Cryptokitties, in February 2018.
Stock photography is one of the newest industries that is being disrupted by blockchain technology. IPStock and Photochain are two other blockchain companies that provide users with a transparent and secure platform for buying and selling stock pictures. Additionally, Kodak announced earlier this year that they were launching a blockchain platform to manage and trace licensed pictures. “For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said CEO Jeff Clarke.
Image Credit: Deposit Photos