Web browser Brave has announced its collaboration with Dow Jones Media Group to allow new users to read “premium content” from financial magazines including Barrons.com and MarketWatch.
Under the agreement, Brave will provide access to premium content from Dow Jones Media Group to a limited number of users who download the Brave browser on a first-come, first-serve basis.
The press release also stated that both companies will be experimenting on blockchain technology in the field of “digital publishing”.
They plan to test a number of innovative solutions in the news and information space, including delivering content via Brave’s blockchain-based digital advertising and services platform. Under the partnership agreement, Barron’s and MarketWatch will become verified publishers on the Basic Attention Token (BAT) platform, developed by Brave.
Barron’s Senior Vice President, Daniel Bernard, said that the company is excited to work with distributed ledger technology. Since, they deliver content worldwide, it is important that they use latest technologies to “build quality customer experiences”. Brendan Eich, CEO and co-founder of Brave, who was also the former CEO of Mozilla, said, “We’re thrilled to be partnering with Dow Jones Media Group to provide Brave users with premium content via Brave and the Basic Attention Token. Our new model reconnects users and publishers without compromising privacy. We look forward to our users enjoying Barron’s and MarketWatch premium newsletters.”
Customers can directly benefit from the web browser by using these digital news websites and in turn receiving Basic Attention Token (BAT) to get access to other premium content. “These are large platforms where we think that the creators have been undercompensated and sometimes been taken advantage of,” added Eich. At the end of the day, the browser aims to provide a platform where users can connect directly with publishers and get paid for viewing ads voluntarily.